In 2016, four guys in Minneapolis who really like drinking great beer had a bright idea. They had observed that craft brewers were always trying to get new people to sample their brews since that’s the best way to transform a beer enthusiast into a beer customer. These same guys realized that if they got their friends and friends of friends to join them, they could convince brewers to give some free beer to the whole gang.
Our first brewery Happy Hour when we had under 100 members
Holy cow. It worked.
Brewers saw an influx of new faces—many of whom turned into new customers. Friends, friends of friends and even some of their friends enjoyed a ton of great beer. Eureka. Craftapped was born and a website was built so even more beer enthusiasts could join the party. A modest membership fee covered the cost of putting the program together, running it and eventually a smartphone app. Since then, we’ve grown to over 20,000 members and 500 partners. We’ve expanded into Wisconsin and are now open in Missouri, Michigan, Colorado, Florida, Arizona, Kansas, North Dakota, South Dakota, Iowa and more to come soon!
Craftapped members use the smartphone app to get up to ten beverages per month (up to two a day) at our partner breweries and distilleries. They can also use the app for buy one/get one (BOGO) deals at partner bars and restaurants.
Happy Hours today average 100-150 Craftapped members
